Marketing
Format: Hardcover
ISBN13: 9780130163875
Hardcover|9780130163875
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Overview
This text spans all of the basic principles of successful marketing. It presents/explains the marketing plan for the successful Honda Accord, integrates the topic of international marketing throughout the book, and includes a supplements package geared to both students and lecturers. Chapters on competitive advantage, branding and direct marketing feature in the text along with a discussion of international examples and special sections on global issues and events.
| ISBN-13 | 9780130163875 |
|---|---|
| ISBN-10 | 0130163872 |
| Weight | 3.45 Pounds |
| Dimensions | 8.25 x 1.25 x 10.25 In |
| List Price | $28.80 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 704 pages |
| Publisher | Prentice Hall |
| Published On | 1994-08-01 |
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