Marketing Strategy: a Decision-Focused Approach
Format: Paperback
ISBN13: 9780078028946
Paperback|9780078028946
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Overview
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
| ISBN-13 | 9780078028946 |
|---|---|
| ISBN-10 | 0078028949 |
| Weight | 1.51 Pounds |
| Dimensions | 8.00 x 0.52 x 10.00 In |
| List Price | $182.65 |
| Edition | 8th Edition |
| Format | Paperback |
|---|---|
| Pages | 384 pages |
| Publisher | McGraw Hill |
| Published On | 2013-01-24 |
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