Marketing Strategy
Format: Paperback
ISBN13: 9781137526236
Paperback|9781137526236
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Overview
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: - All customers differ - All customers change - All competitors react - All resources are limited.Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.
| ISBN-13 | 9781137526236 |
|---|---|
| ISBN-10 | 1137526238 |
| Weight | 1.53 Pounds |
| Dimensions | 7.40 x 0.50 x 9.60 In |
| List Price | $65.99 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 288 pages |
| Publisher | Springer |
| Published On | 2017-01-31 |
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