Overview

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

ISBN-13

9781285084794

ISBN-10

1285084799

Weight

1.00 Pounds

Dimensions

0.50 x 8.00 x 9.75 In

List Price

$275.00

Edition

6th Edition

Format

Paperback

Language

English

Pages

26 pages

Publisher

Cengage Learning

Published On

2012-12-20



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