Overview

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.
ISBN-13

9780538467384

ISBN-10

053846738X

Weight

2.95 Pounds

Dimensions

7.75 x 1.00 x 9.75 In

List Price

$325.33

Edition

5th Edition

Format

Paperback

Language

English

Pages

116 pages

Publisher

South-Western

Published On

2010-04-01


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