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Overview
MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
| ISBN-13 | 9780357039236 |
|---|---|
| ISBN-10 | 0357039238 |
| Weight | 2.90 Pounds |
| Dimensions | 8.50 x 1.00 x 10.00 In |
| List Price | $313.00 |
| Edition | 7th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Publisher | |
| Published On | 2018-08-31 |
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