Overview

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan, including cases. Marketing Strategy, 3e is up to date and an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

ISBN-13

9780324201406

ISBN-10

0324201400

Weight

2.50 Pounds

Dimensions

1.25 x 8.00 x 9.75 In

List Price

$172.00

Edition

3rd Edition

Format

Paperback

Language

English

Pages

124 pages

Publisher

South-Western College Pub

Published On

2004-04-06



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Wonder Book - Member ABAA/ILAB
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A2ZBooks
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A2ZBooks
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Burgin, Ky, USA

The text has light highlighting, the coverhas some wear with creases down the front and a sticker ...
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