Marketing Strategy
Format: Paperback
ISBN13: 9780030321030
Paperback|9780030321030
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Overview
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
| ISBN-13 | 9780030321030 |
|---|---|
| ISBN-10 | 0030321034 |
| Weight | 2.20 Pounds |
| Dimensions | 7.95 x 0.71 x 9.96 In |
| List Price | $172.00 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Pages | 384 pages |
| Publisher | South-Western College Pub |
| Published On | 2001-07-01 |
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A2ZBooks
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The text has some highlighting and marking, the cover has a crease on the back cover, otherwise go...
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A2ZBooks
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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