Marketing Strategy
Format: Paperback
ISBN13: 9780072961904
Paperback|9780072961904
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Overview
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing&’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
| ISBN-13 | 9780072961904 |
|---|---|
| ISBN-10 | 0072961902 |
| Weight | 1.40 Pounds |
| Dimensions | 7.00 x 0.70 x 9.00 In |
| List Price | $150.33 |
| Edition | 5th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 368 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2005-02-24 |
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CRS Trading
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Cover & edges may have some wear, pages are clean.
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Bonita
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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