Marketing Strategy and Competitive Positioning
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ISBN13: 9780273706977
|9780273706977
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Overview
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
| ISBN-13 | 9780273706977 |
|---|---|
| ISBN-10 | 0273706977 |
| Weight | 2.64 Pounds |
| Dimensions | 7.25 x 1.50 x 9.75 In |
| List Price | $226.00 |
| Edition | 4th Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 168 pages |
| Publisher | Pearson College Div |
| Published On | 2008-01-28 |
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