Marketing Strategy and Competitive Positioning
Format: Paperback
ISBN13: 9780273655169
Paperback|9780273655169
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Overview
Related subjects covered in this volume include: strategic marketing planning; competitive market analysis; customer and competitor analysis; competitive positioning strategies; and marketing strategies for the 21st century.
| ISBN-13 | 9780273655169 |
|---|---|
| ISBN-10 | 0273655167 |
| Weight | 2.33 Pounds |
| Dimensions | 6.75 x 1.25 x 9.00 In |
| List Price | $88.90 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 648 pages |
| Publisher | Financal Times Management |
| Published On | 2003-11-01 |
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