Overview

SparkCharts(tm):
The information you need-concisely, conveniently, and accurately.
 
Created by Harvard students for students everywhere, these study companions and reference tools cover a wide range of college and graduate school subjects, from Business and Computer Programming to Medicine, Law, and Languages. Theyll give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to grasp.

This four-page chart covers:

  • Marketing strategy and opportunities
  • The marketing plan
  • Segmentation, targeting, and positioning
  • Consumer behavior
  • The four Ps: product, place, promotion, and price
  • Market research
  • Marketing in the digital economy
  • Permission-based, database, and direct marketing
  • Marketing ethics
  • Global marketing

 


ISBN-13

9781411470507

ISBN-10

1411470508

Weight

0.55 Pounds

Dimensions

11.00 x 8.50 x 0.30 In

List Price

$4.95

Format

-

Language

English

Pages

4 pages

Publisher

SparkCharts

Published On

2014-02-04



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Price
Used, Good
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BooksRun
★★★★☆

Philadelphia, PA, USA

It's a preowned item in good condition and includes all the pages. It may have some general signs ...
$24.24

 Free delivery by: 28 Mar 2026


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