Marketing Scales
Format: Hardcover
ISBN13: 9781587992056
Hardcover|9781587992056
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Overview
MARKETING SCALES HANDBOOK, VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.
| ISBN-13 | 9781587992056 |
|---|---|
| ISBN-10 | 1587992051 |
| Weight | 3.50 Pounds |
| Dimensions | 7.75 x 2.00 x 9.50 In |
| List Price | $69.95 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 864 pages |
| Publisher | South-Western Educational Pub |
| Published On | 2005-07-28 |
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