Marketing
Format: Paperback
ISBN13: 9780395669280
Paperback|9780395669280
Out of Stock
Overview
Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student. Ancillary package available upon adoption.
| ISBN-13 | 9780395669280 |
|---|---|
| ISBN-10 | 0395669286 |
| List Price | $48.36 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Pages | 848 pages |
| Publisher | Houghton Mifflin College Div |
| Published On | 1994-02-01 |
View All Offers
Sort by:
Price
