Overview

"The goal of the 10th edition of Marketing is to create an exceptional experience for todays students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"-- Provided by publisher.

ISBN-13

9781266786631

ISBN-10

1266786635

List Price

$270.00

Format

Hardcover

Pages

xliii, 595 pages

Publisher

McGraw, Hill

Published On

2024-01-01



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