Overview

Marketing features up-to-date examples that students are likely to recognise from their own experiences in the marketplace, plus classic examples that they can easily relate to text concepts and marketing decisions.

ISBN-13

9781265111946

ISBN-10

1265111944

Weight

3.11 Pounds

Dimensions

8.00 x 1.20 x 10.40 In

List Price

$98.00

Edition

16th Edition

Format

Paperback

Language

English

Pages

784 pages

Publisher

McGraw Hill

Published On

2022-04-20



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Textbook Campus
★★★★★

Lexington, KY, USA

Good overall condition. Some shelf wear on cover. What you would expect from a book that has been ...
$47.50

 Free delivery by: 03 Apr 2026


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