Overview

"Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--

ISBN-13

9781260729184

ISBN-10

1260729184

List Price

$287.00

Edition

9th Edition

Format

Hardcover

Language

English

Pages

xliiii, 580 pages

Publisher

McGraw Hill

Published On

2021-01-01



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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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