Marketing
Format: Hardcover
ISBN13: 9781260260366
Hardcover|9781260260366
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Overview
"The goal of the 15th edition of Marketing is to create an exceptional experience for todays students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"--
| ISBN-13 | 9781260260366 |
|---|---|
| ISBN-10 | 1260260364 |
| Weight | 3.60 Pounds |
| Dimensions | 8.50 x 1.00 x 10.00 In |
| List Price | $287.00 |
| Edition | 15th Edition |
| Format | Hardcover |
|---|---|
| Pages | xlvi, 700 pages |
| Publisher | McGraw Hill |
| Published On | 2020-01-01 |
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