Marketing
Format: Paperback
ISBN13: 9780077405380
Paperback|9780077405380
Out of Stock
Overview
Utilizes a pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. This title is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements.
| ISBN-13 | 9780077405380 |
|---|---|
| ISBN-10 | 0077405382 |
| Weight | 1.91 Pounds |
| Dimensions | 8.00 x 0.80 x 9.90 In |
| List Price | $159.67 |
| Edition | 10th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2010-01-15 |
View All Offers
Sort by:
Price
