Marketing
Format: Hardcover
ISBN13: 9780073404721
Hardcover|9780073404721
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Overview
Marketing, 9/eby Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
| ISBN-13 | 9780073404721 |
|---|---|
| ISBN-10 | 0073404721 |
| Weight | 4.18 Pounds |
| Dimensions | 8.70 x 1.50 x 11.00 In |
| List Price | $193.00 |
| Edition | 9th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 416 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2008-03-20 |
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