Marketing
Format: Paperback
ISBN13: 9780073381060
Paperback|9780073381060
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Overview
MARKETING: THE CORE, 3/eby Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
| ISBN-13 | 9780073381060 |
|---|---|
| ISBN-10 | 0073381063 |
| Weight | 0.02 Pounds |
| Dimensions | 2.10 x 0.10 x 3.50 In |
| List Price | $146.00 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 236 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2008-11-06 |
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