Marketing
Format: Hardcover
ISBN13: 9780073215747
Hardcover|9780073215747
Out of Stock
Overview
MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
| ISBN-13 | 9780073215747 |
|---|---|
| ISBN-10 | 0073215740 |
| Weight | 3.10 Pounds |
| Dimensions | 8.00 x 0.93 x 10.00 In |
| List Price | $193.67 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Pages | xxxiii, 425 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2006-02-01 |
View All Offers
Sort by:
Price
