Overview

Helps instructors to cover the essentials of marketing in a single semester/quarter. This work offers a supplements package. It aims at budget-conscious students and time-conscious professors.

ISBN-13

9780072880373

ISBN-10

0072880376

Weight

2.95 Pounds

Dimensions

8.25 x 0.75 x 10.75 In

List Price

$120.00

Edition

1st Edition

Format

Hardcover

Publisher

McGraw-Hill/Irwin

Published On

2003-07-25



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