Overview

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

ISBN-13

9780072553390

ISBN-10

0072553391

Weight

1.88 Pounds

Dimensions

6.50 x 0.50 x 10.70 In

List Price

$132.33

Edition

7th Edition

Format

Hardcover

Pages

768 pages

Publisher

McGraw-Hill/Irwin

Published On

2002-07-02



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Used, Good
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BookHolders
★★★★★

Gambrills, MD, USA

[ No Hassle 30 Day Returns ] [ Edition: seventh ] Publisher: McGraw-Hill/Irwin Pub Date: 7/2/2002 Bi...
$52.91

 Free delivery by: 02 Apr 2026

Used, Good
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Bonita
★★★★☆

Santa Clarita, CA, USA

Access codes and supplements are not guaranteed with used items. May be an ex-library book.
$95.26

 Free delivery by: 02 Apr 2026


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