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Overview
'Marketing' features up-to-date examples that students are likely to recognise from their own experiences in the marketplace, plus classic examples that they can easily relate to text concepts and marketing decisions.
| ISBN-13 | 9780072410754 |
|---|---|
| ISBN-10 | 0072410752 |
| Edition | 7th Edition |
| Format | Hardcover |
|---|---|
| Pages | xliii, 741 pages |
| Publisher | Irwin Professional Pub |
| Published On | 2002-04-01 |
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The Book Cellar
Nashua, NH, USA
Size: 10x8x1; Has some shelf wear, highlighting, underlining and/or writing. Great used condition....
Free delivery by: 03 Apr 2026
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HPB-Red
Dallas, TX, USA
Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
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Wonder Book - Member ABAA/ILAB
Frederick, MD, USA
Good condition. 7th edition. A copy that has been read but remains intact. May contain markings su...
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A2ZBooks
Burgin, Ky, USA
Text has highlighting. Includes CD More on K skid! Quantity Available: 1. ISBN: 0072410752. ISBN/EAN...
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A2ZBooks
Burgin, Ky, USA
The text has highlighting and marking, the cover has light soiling with a school stamp on the lowe...
Free delivery by: 03 Apr 2026