Marketing Research
Format: Hardcover
ISBN13: 9780072830873
Hardcover|9780072830873
✨ Featured Offer
Brand New
$111.42
List Price: $241.67
🚚
See all 4 offers from $7.20 FREE standard delivery by: 01 Apr 2026
Overview
Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow&’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
| ISBN-13 | 9780072830873 |
|---|---|
| ISBN-10 | 0072830875 |
| Weight | 3.30 Pounds |
| Dimensions | 8.25 x 1.25 x 10.00 In |
| List Price | $241.67 |
| Edition | 3rd Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 728 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2005-01-14 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
The Book Cellar
Nashua, NH, USA
Size: 8x1x10; May have highlighting or writing and wear to cover. May not include supplemental ite...
Free delivery by: 01 Apr 2026
Used, Good
Seller details
A2ZBooks
Burgin, Ky, USA
Used Good Condition, Text appears to have writing/highlighting. Cover has medium wear, including l...
Free delivery by: 01 Apr 2026
Used, Very Good
Seller details
A2ZBooks
Burgin, Ky, USA
INCLUDES SEALED CD! ! ! Very Good Condition, Text appears to be clean. Cover has light wear. Bindi...
Free delivery by: 01 Apr 2026
✨ Brand New
Seller details
GridFreed
San Diego, CA, USA
Size: 10x8x1; In shrink wrap. Looks like an interesting title!
Free delivery by: 01 Apr 2026