Marketing Research Principles
Format: Paperback
ISBN13: 9781891002557
Paperback|9781891002557
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Overview
The third edition of Marketing Research Principles offers a strong emphasis on how to use marketing research to make better management decisions (w/application of marketing research to marketing and business situations). The authors focus on understanding and interpreting marketing research studies, and throughout the book they integrate data analysis, interpretation, application, data presentation, and decision-making.
| ISBN-13 | 9781891002557 |
|---|---|
| ISBN-10 | 1891002554 |
| Weight | 2.69 Pounds |
| Dimensions | 8.50 x 1.20 x 11.00 In |
| List Price | $113.27 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 530 pages |
| Publisher | SAGE Publications, Inc |
| Published On | 2020-03-24 |
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