Marketing Research Essentials with SPSS
Format: Paperback
ISBN13: 9780471448457
Paperback|9780471448457
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Overview
Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real world of marketing research, as it's practiced in today's top firms. Both authors bring a combined 40 years of marketing research experience to the new edition. This fourth edition continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.
| ISBN-13 | 9780471448457 |
|---|---|
| ISBN-10 | 0471448451 |
| Weight | 1.91 Pounds |
| Dimensions | 7.99 x 0.68 x 10.04 In |
| List Price | $112.00 |
| Edition | 4th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 480 pages |
| Publisher | Wiley |
| Published On | 2003-05-07 |
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A2ZBooks
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Text Appears to have minimal markings. Nice looking book does have wear. Quantity Available: 1. ISBN...
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Bonita
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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