Marketing Research Essentials with SPSS
Format: Paperback
ISBN13: 9780470414361
Paperback|9780470414361
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Overview
'Marketing Research' presents its subject through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
| ISBN-13 | 9780470414361 |
|---|---|
| ISBN-10 | 0470414367 |
| Weight | 3.03 Pounds |
| Dimensions | 7.91 x 1.17 x 10.00 In |
| Edition | 8th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 792 pages |
| Publisher | John Wiley & Sons Ltd |
| Published On | 2009-06-12 |
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