Marketing Research Essentials with SPSS
Format: Paperback
ISBN13: 9780470087015
Paperback|9780470087015
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Overview
When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.
| ISBN-13 | 9780470087015 |
|---|---|
| ISBN-10 | 0470087013 |
| Weight | 0.09 Pounds |
| Dimensions | 6.30 x 0.08 x 9.84 In |
| List Price | $161.33 |
| Edition | 6th Edition |
| Format | Paperback |
|---|---|
| Pages | 544 pages |
| Publisher | Wiley |
| Published On | 2007-02-01 |
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