Marketing Research Essentials with SPSS
Format: Paperback
ISBN13: 9780324023176
Paperback|9780324023176
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Overview
Marketing Research Essentials, 3e keeps the hottest concepts, insights, basics, and examples from McDaniel & Gates' Contemporary Marketing Research, 4e, making it ideal for adding research projects or outside materials to your class. As in the parent text, Essentials seamlessly integrates the Internet and technology issues and methods - all while preserving the clarity and managerial approach for which McDaniel and Gates are known.
| ISBN-13 | 9780324023176 |
|---|---|
| ISBN-10 | 0324023170 |
| Weight | 0.00 Pounds |
| Dimensions | 1.00 x 8.25 x 10.25 In |
| List Price | $89.95 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Pages | 514 pages |
| Publisher | South Western |
| Published On | 2000-06-01 |
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