Marketing Research Essentials
Format: Paperback
ISBN13: 9781118249321
Paperback|9781118249321
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Overview
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.
| ISBN-13 | 9781118249321 |
|---|---|
| ISBN-10 | 1118249321 |
| Weight | 1.81 Pounds |
| Dimensions | 7.70 x 0.80 x 9.90 In |
| List Price | $249.33 |
| Edition | 8th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 288 pages |
| Publisher | Wiley |
| Published On | 2012-09-04 |
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