Marketing Research Essentials
Format: Paperback
ISBN13: 9781118043172
Paperback|9781118043172
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Overview
Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the latest trends and what works and what doesn't. This text offers real data by real people, who have conducted real research and made it really concise for students. Praised by student reviewers for its accessible approach, the second Canadian edition of Marketing Research Essentials is the only text that covers data analysis in both Excel and SPSS, offering readers a more relevant and applied approach to the subject.
| ISBN-13 | 9781118043172 |
|---|---|
| ISBN-10 | 1118043170 |
| Weight | 2.50 Pounds |
| Dimensions | 8.50 x 1.20 x 10.90 In |
| List Price | $129.95 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 560 pages |
| Publisher | Wiley |
| Published On | 2013-08-26 |
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Bonita
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 28 Mar 2026