Marketing Research
Format: Paperback
ISBN13: 9781119238720
Paperback|9781119238720
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Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro-macro framework to help students understand the big picture.
Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro-macro framework to help students understand the big picture.
| ISBN-13 | 9781119238720 |
|---|---|
| ISBN-10 | 1119238722 |
| Weight | 3.08 Pounds |
| Dimensions | 8.00 x 1.20 x 9.90 In |
| List Price | $125.33 |
| Edition | 12th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 768 pages |
| Publisher | Wiley |
| Published On | 2016-01-05 |
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