Overview

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
ISBN-13

9781118156636

ISBN-10

1118156633

Weight

3.05 Pounds

Dimensions

8.20 x 1.20 x 10.00 In

List Price

$278.67

Edition

11th Edition

Format

Hardcover

Language

English

Pages

57 pages

Publisher

Wiley

Published On

2012-10-01


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