Marketing Research
Format: Hardcover
ISBN13: 9780471613510
Hardcover|9780471613510
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Overview
Chapters have been updated and refined--there is new material on such topics as the uses of scanner data, geocoding, and ethics in research, and there are many new examples and discussion questions. Includes in-depth discussion on research in advertising, market analysis, forecasting, and new product development. Contains 50 cases, 10 of which are new, including two on ethical issues.
| ISBN-13 | 9780471613510 |
|---|---|
| ISBN-10 | 0471613517 |
| Weight | 3.44 Pounds |
| Dimensions | 7.72 x 1.93 x 9.57 In |
| List Price | $61.95 |
| Edition | 4th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 784 pages |
| Publisher | Wiley |
| Published On | 1990-01-16 |
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