Marketing Research
Format: Hardcover
ISBN13: 9780471552543
Hardcover|9780471552543
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Overview
Leading researchers and instructors present an excellent exposition of technical innovations and related advancements which contribute to the dynamic and ever-changing nature of this field. Highlights the differences between domestic and international research, offering solutions to handle problems unique to multi-country investigations. Features a comprehensive section on marketing research applications including both traditional and current developments such as brand equity, customer satisfaction and TQM. Stimulating and challenging end-of-chapter questions plus scores of problems and case studies induce students' creative thinking.
| ISBN-13 | 9780471552543 |
|---|---|
| ISBN-10 | 0471552542 |
| Weight | 3.55 Pounds |
| Dimensions | 8.27 x 1.34 x 10.31 In |
| List Price | $71.95 |
| Edition | 5th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 800 pages |
| Publisher | Wiley |
| Published On | 1995-03-03 |
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St. Vinnie's Books
Eugene, OR, USA
BOOK HAS SOME HIGHLIGHTING OF TEXT. paperback 100% of proceeds go to charity! Good condition with ...
Free delivery by: 29 Mar 2026