Marketing Research
Format: Hardcover
ISBN13: 9780471230571
Hardcover|9780471230571
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Overview
Relevant and recent examples and citations.
* In-depth coverage of e-commerce and database marketing.
* Cases and problems cover a wide range of products and organizations.
* Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.
* In-depth coverage of e-commerce and database marketing.
* Cases and problems cover a wide range of products and organizations.
* Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.
| ISBN-13 | 9780471230571 |
|---|---|
| ISBN-10 | 047123057X |
| Weight | 3.55 Pounds |
| Dimensions | 8.17 x 1.39 x 10.22 In |
| List Price | $185.33 |
| Edition | 8th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 184 pages |
| Publisher | Wiley |
| Published On | 2003-11-19 |
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