Overview

Relevant and recent examples and citations.
* In-depth coverage of e-commerce and database marketing.
* Cases and problems cover a wide range of products and organizations.
* Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.

ISBN-13

9780471230571

ISBN-10

047123057X

Weight

3.59 Pounds

Dimensions

8.17 x 1.39 x 10.22 In

List Price

$185.33

Edition

8th Edition

Format

Hardcover

Language

English

Pages

184 pages

Publisher

Wiley

Published On

2003-11-19


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