Marketing Research
Format: Hardcover
ISBN13: 9780471170693
Hardcover|9780471170693
✨ Featured Offer
Used, Good
$18.81
List Price: $92.95
🚚
See all 2 offers from $18.81 FREE standard delivery by: 31 Mar 2026
Overview
The book is designed to help both managers and researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. It includes thorough coverage of the most advanced and current marketing research methodologies, pointing out their limitations as well as their potential for enhancing research results.
| ISBN-13 | 9780471170693 |
|---|---|
| ISBN-10 | 0471170690 |
| Weight | 3.50 Pounds |
| Dimensions | 8.23 x 1.43 x 10.24 In |
| List Price | $92.95 |
| Edition | 6th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 792 pages |
| Publisher | Wiley |
| Published On | 1997-11-10 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Good
Seller details
HPB-Red
Dallas, TX, USA
Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
Free delivery by: 31 Mar 2026
Used, Good
Seller details
HPB-Red
Dallas, TX, USA
Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
Free delivery by: 31 Mar 2026