
Marketing Research
Format: Hardcover
ISBN13: 9781118074619
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Overview
Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions.
| ISBN-13 | 9781118074619 |
|---|---|
| ISBN-10 | 1118074610 |
| Weight | 3.16 Pounds |
| Dimensions | 7.80 x 1.20 x 10.00 In |
| List Price | $286.67 |
| Edition | 9th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 163 pages |
| Publisher | Wiley |
| Published On | 2011-10-11 |
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