Marketing Research
Format: Hardcover
ISBN13: 9780470003626
Hardcover|9780470003626
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Overview
Formerly known as Contemporary Marketing Research, Marketing Research: The Impact of the Internet presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.
| ISBN-13 | 9780470003626 |
|---|---|
| ISBN-10 | 0470003626 |
| Weight | 1.47 Pounds |
| Dimensions | 5.12 x 0.59 x 9.84 In |
| List Price | $111.95 |
| Edition | 5th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 727 pages |
| Publisher | Wiley |
| Published On | 2001-04-18 |
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