9780324221404

Marketing Principles / Best Practice

Format: Paperback

ISBN13: 9780324221404

Paperback|9780324221404


Overview

The Study Guide is designed to enhance student understanding and provide additional practice applying chapter concepts. Each chapter includes a summary of learning objectives, experiential exercises, Internet activities, and in-depth quizzes on chapter content and vocabulary.

ISBN-13

9780324221404

ISBN-10

0324221401

List Price

$58.00

Edition

3rd Edition

Format

Paperback

Publisher

South-Western, Div of Thomson Learning

Published On

2004-01-01



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