
Marketing Practices and Principles
Format: Hardcover
ISBN13: 9780026356015
Hardcover|9780026356015
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Overview
This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
| ISBN-13 | 9780026356015 |
|---|---|
| ISBN-10 | 0026356015 |
| Weight | 2.82 Pounds |
| Dimensions | 8.00 x 1.00 x 10.10 In |
| List Price | $73.00 |
| Edition | 5th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 588 pages |
| Publisher | Glencoe/McGraw-Hill |
| Published On | 1994-02-08 |
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