Overview

This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.

ISBN-13

9780026356015

ISBN-10

0026356015

Weight

2.82 Pounds

Dimensions

8.00 x 1.00 x 10.10 In

List Price

$73.00

Edition

5th Edition

Format

Hardcover

Language

English

Pages

588 pages

Publisher

Glencoe/McGraw-Hill

Published On

1994-02-08



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McMinnville, TN, USA

The book cover has some wear on it and along the borders. The pages are crisp and show no visible ma...
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