Marketing Plans That Work
Format: Paperback
ISBN13: 9780750698283
Paperback|9780750698283
✨ Featured Offer
Overview
-- Practical, step-by-step guide to marketing planning-- Integrates useful parts of the marketing audit-- Dynamic writing team of US professional and respected European marketing authority-- Linked to EXMAR, a marketing plan software applicationFor marketing managers and business executives concerned with profitability and sustained growth of their organizations, Marketing Plans provides a practical and insightful step-by-step guide on how to prepare and use a marketing plan. The whole process of marketing planning from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets is fully explained. There is also a section which provides a degree this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background.
| ISBN-13 | 9780750698283 |
|---|---|
| ISBN-10 | 0750698284 |
| Weight | 0.91 Pounds |
| Dimensions | 0.50 x 7.25 x 9.50 In |
| List Price | $19.95 |
| Format | Paperback |
|---|---|
| Pages | 224 pages |
| Publisher | Butterworth-Heinemann |
| Published On | 1997-07-09 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Good
Seller details
Poquette's Books
Dewitt, Mi, USA
Free delivery by: 05 Apr 2026
Used, Good
Seller details
Sperry Books
Rollinsford, NH, USA
Edge wear, smooth spine, binding tight, clean text Prompt, reliable service, shipped next business...
Free delivery by: 05 Apr 2026
Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 05 Apr 2026