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Overview
In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.
| ISBN-13 | 9780750683869 |
|---|---|
| ISBN-10 | 0750683864 |
| Weight | 4.20 Pounds |
| Dimensions | 7.00 x 1.00 x 9.50 In |
| List Price | $50.95 |
| Edition | 6th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 704 pages |
| Publisher | Butterworth-Heinemann |
| Published On | 2007-04-13 |
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Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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