Overview

In this edition, one of the world's leading marketing educators has expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools.

ISBN-13

9780750656252

ISBN-10

0750656255

Weight

2.84 Pounds

Dimensions

7.50 x 1.50 x 0.75 In

List Price

$54.95

Edition

5th Edition

Format

Paperback

Pages

664 pages

Publisher

Butterworth-Heinemann

Published On

2002-05-08



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