Marketing
Format: Paperback
ISBN13: 9781473725126
Paperback|9781473725126
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Overview
The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also ' given the authors' wide-ranging consultancy and research experience outside of the lecture theatre ' from a practitioner's perspective. In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edition.
| ISBN-13 | 9781473725126 |
|---|---|
| ISBN-10 | 1473725127 |
| Weight | 3.02 Pounds |
| Dimensions | 7.68 x 0.94 x 10.24 In |
| Edition | 7th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 816 pages |
| Publisher | GARDNERS VI BOOKS AMS006 |
| Published On | 2016-04-15 |
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