9781502901873

Marketing Models: Multivariate Statistics and Marketing Analytics

Format: Paperback

ISBN13: 9781502901873

Paperback|9781502901873


Overview

Note: Please see 4th edition: https://www.amazon.com/Marketing-Models-Multivariate-Statistics-Analytics/dp/1539926109/ref=sr_1_1?s=books&ie=UTF8&qid=1519431527&sr=1-1&keywords=Marketing+Models%3A+Multivariate+Statistics+and+Marketing+Analytics%2C+4eIncreasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers a breadth of marketing questions and their optimal marketing model for solutions.Chapters include: 1) Introduction to Marketing Models. 2) Marketing Segmentation and Cluster Analysis. 3) Brand Choice and Logit Models. 4) Measuring Customer Attitudes and Factor Analysis. 5) Drivers of Customer Satisfaction and Path Models. 6) Perceptual Maps and Multidimensional Scaling. 7) New Products and Conjoint Analysis. 8) ROI, Experiments, and ANOVA. 9) Diffusion Models and Forecasting. 10) Word-of-Mouth and Social Networks. 11) Marketing Models: Classic Models, Big Data, to Infinity and beyond. The second edition adds a few topics and corrects the unfortunate typos that had crept into the first edition.

ISBN-13

9781502901873

ISBN-10

1502901870

Weight

0.69 Pounds

Dimensions

8.00 x 0.34 x 10.00 In

List Price

$49.95

Edition

2nd Edition

Format

Paperback

Language

English

Pages

150 pages

Publisher

CreateSpace Independent Publishing Platform

Published On

2014-11-01



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