Marketing Models
Format: Paperback
ISBN13: 9780135456415
Paperback|9780135456415
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Overview
1. Theory and Models in Marketing. 2. Consumer Behavior. 3. Organizational Buying. 4. Price. 5. Product. 6. Advertising. 7. Promotion. 8. Salesforce. 9. Distribution. 10. New Products. 11. Strategy. 12. Decision Support and Implementation.
| ISBN-13 | 9780135456415 |
|---|---|
| ISBN-10 | 013545641X |
| Weight | 2.68 Pounds |
| Dimensions | 7.25 x 1.75 x 9.50 In |
| List Price | $55.00 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Publisher | Prentice Hall |
| Published On | 1995-04-24 |
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