Marketing Models
Format: Hardcover
ISBN13: 9780135446447
Hardcover|9780135446447
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Overview
This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology.
| ISBN-13 | 9780135446447 |
|---|---|
| ISBN-10 | 0135446449 |
| Weight | 3.09 Pounds |
| Dimensions | 1.75 x 7.50 x 9.75 In |
| List Price | $69.33 |
| Format | Hardcover |
|---|---|
| Pages | 800 pages |
| Publisher | Prentice Hall |
| Published On | 1992-03-01 |
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